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This web site states the following, "Discover the pleasure of top quality incense." We noticed that the web site also stated " With authentic natural ingredients! Handmade for us in India the traditional way by a 200-year-old family business." It also said " We use only the highest quality natural oils, resins and essences. 12 classic scents in our secure online store. Ideal for meditation, yoga, relaxation and worship. Jivada is the incense of choice for many monasteries and yoga centres. Free from the harsh chemical solvents and synthetic scents you may find in lower quality alternatives." The header had champa as the highest ranking optimized keyword. It is followed by incense, jasmine, and joss which isn't as ranked as highly as champa. The next words jivada.com uses is meditation. nag was included and will not be understood by web engines.